Evaluating the Influence of Internal Workplace Communication on Employee Performance: A Case Study of Private Sector Banks in Uttarakhand
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Abstract
This study examines the impact of internal communication on employee performance in private sector banks in Uttarakhand, India. Effective internal communication plays a vital role in enhancing employee engagement, job satisfaction, and overall productivity within organizations. Through a comprehensive case study approach, the research explores various communication channels and strategies employed by banks to cultivate a cohesive and motivated workforce. The findings reveal that clear messaging, active involvement of senior management, and timely dissemination of information significantly reduce uncertainty, foster transparency, and boost employee confidence. Structural equation modeling indicates positive correlations between effective internal communication and staff motivation (β = 0.60), job satisfaction (β = 0.55), and productivity (β = 0.45). The study emphasizes the need to strengthen communication frameworks to enhance organizational effectiveness and maintain a competitive edge in today’s dynamic business landscape.