A STUDY ON IMPACT OF DIGITAL TRANSFORMATION ON MICRO SMALL MEDIUM ENTERPRISES (MSME’S) IN MADURAI DISTRICT
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Abstract
MSMEs in India are crucial for economic growth, employment, exports, and regional development. They employ over 110 million people, contributing around 30% to the GDP and nearly 48% to exports. By fostering entrepreneurship and providing local jobs, MSMEs reduce regional disparities and urban migration, supporting balanced growth across urban and rural areas. This research paper aims to investigate the impact of digital transformation on Micro, Small, and Medium Enterprises (MSMEs) in Madurai District. The study explores the extent of digital adoption, the challenges faced by MSMEs, and the benefits derived from digital technologies. The findings suggest that while digital transformation offers significant opportunities for MSME growth, several challenges hinder its full potential. The study concludes by providing recommendations for policymakers, industry stakeholders, and MSMEs to accelerate digital adoption and reap the benefits of the digital revolution.