A study on saving and spending attributes with special reference to genz’s in india

Abstract

This paper aims to investigate the motivations, patterns, and reasons behind the spending habits of the Gen Z population in India. Growing up in a developing country, India has experienced significant economic growth over the years, which has been especially evident in the middle class's increased financial strength. This positive shift in monetary status has not only empowered adults but has also elevated the spending power of youth, or the generation that will face the nation's future—the Gen Z generation. A significant increase in technology in this modern world has both affected and benefited the global population sideways.