Visual Strategies in Portraying Motor-Related Symptoms of Parkinson’s Disease in AMRI Hospital’s ‘Parkinson’s Makes Life Difficult’ and ‘Before the Symptoms of Parkinson’s Get Out of Hand, Come to Us’ Advertisement Campaigns- A Qualitative Content Analysi

Abstract

This research aims to analyze the visual strategies employed in AMRI Hospital's 'Parkinson's makes life difficult' and 'Before the symptoms of Parkinson's get out of hand, come to us' advertisement campaigns to portray the motor-related symptoms of Parkinson's disease. The study identifies four research objectives: firstly, to investigate the use of high and low-fidelity graphics as an effective design strategy. Secondly, to examine the visualization of motor-related symptoms associated with Parkinson's disease. Thirdly, to explore cognitive dissonance as a creative strategy to enhance the meaning in the visualization of motor difficulties associated with Parkinson's disease. Finally, to evaluate the prospectus of advertisement content in Deep Brain Stimulation (therapy) provided by the advertisement campaigner. The research findings will contribute to a better understanding of the use of visual strategies used in the Parkinson’s Treatment advertisement campaign created by AMRI Hospital and offer insights into effective message strategies for public health campaigns.