Unravelling the Digital Journey: Exploring the Impact of Social Media on Tourist Behaviour in the Digital Age

Abstract

This research explores how social media shapes the way people plan and experience their travels in today's digital age. By collecting responses from 200 participants and reviewing various sources, we aim to understand how platforms like Instagram, Facebook, and Twitter influence tourists' destination choices, travel plans, and itinerary changes. We'll also look at how different generations use social media to plan their trips, providing valuable insights for travel businesses and marketers. While we expect to find that social media has a significant impact—both positive and negative—on how people travel, we'll also address concerns about the authenticity of online information and the effects of commercialization. Ultimately, this study seeks to show the importance of leveraging social media to foster sustainable tourism and enhance the travel experience for everyone.