Evaluating the Influence of Service Quality on Consumer Satisfaction: A Comprehensive Study of Public Sector Banks

Abstract

Purpose: This study, "Evaluating the Influence of Service Quality on Consumer Satisfaction: A Comprehensive Study of Public Sector Banks," aims to analyze the impact of service quality dimensions—measured using the RATER scale (Reliability, Assurance, Tangibles, Empathy, and Responsiveness)—on consumer satisfaction in public sector banks. The research seeks to provide insights into how these dimensions influence overall customer satisfaction and to identify areas for improvement in service delivery.