Advent of Masstige Brands as a Novel Luxe-brand Positioning

Abstract

To attract middle-class customers, new luxury brand positioning strategies generally mix perceived grandeur with affordable price premiums. Traditional luxury brand owners, on the other hand, sustain a rigorous reliability between apparent status in addition price surcharges in order to maintain the exclusivity of their brand. A masstige business in the middle-class market lowers scarcity and can solitary be accomplished with reasonable prices, which, in shot, implies a deal on value, extraordinariness and aesthetics. The best way to distinguish between high-end and low-end things is through pricing. Ensure that any masstige products you sell stay faithful to the real story and image of your brand so that you can preserve the emotional buy-in from old and new clients when transitioning from luxury to masstige.