Cost Optimization And Pricing Strategies In The Indian Electronic Manufacturing Industry

Abstract

This study investigates cost optimization techniques and pricing strategies within the Indian electronic manufacturing industry. Focusing on 25 companies including Voltas, LG, Whirlpool, Samsung, and Godrej, the research examines how firms estimate product costs and develop pricing frameworks using both traditional and contemporary costing methods. Four key approaches—process costing, job costing, activity-based costing (ABC), and marginal costing—are analysed alongside cost-based and market-based pricing models. Empirical evidence is presented through detailed cost sheets, costing models, and graphical comparisons. Findings highlight the relative effectiveness of costing techniques in enhancing pricing accuracy and profitability, while also identifying gaps in cost-tracking and strategic pricing practices. The study bridges theoretical cost-accounting concepts with industry applications, offering actionable recommendations for improving cost efficiency and pricing effectiveness in the electronic manufacturing sector.