An Empirical Study in India Examined How Patients' Attitudes Affected their Satisfaction and their Likelihood of Switching to a Different Generic Medicine Provider

Abstract

Modern culture has raised people's awareness of the need of living a healthy, risk-free lifestyle. There are a lot of factors to consider when deciding which medical care provider to use and which medication to take when someone is ill. It's common knowledge that generic versions of branded pharmaceuticals pose a serious threat to their market share, but few people realize that generics may also be a major cost-cutting strategy in the pharmaceutical sector. There's a chance that the government or patients might end up saving money as a result of this. With this in mind, it is important to learn which medicine types patients prefer (brand name and generics) and how they feel about each, as well as whether or not their opinions and feelings influence their actual behavior and drug purchases in the future. This research is an early attempt to examine how patients' perspectives affect their happiness with their current pharmaceutical provider and their propensity to switch providers in the future (i.e., generic and brand choices). Five hundred and thirty-seven patients from various cities in the Indian state of Odisha were surveyed and their answers analyzed. According to the study's findings, patients' dispositions influenced their levels of satisfaction and their likelihood of making a transition. Introducing generic medications has several benefits, including increased patient satisfaction and the introduction of competition that drives innovation among brand-name drug manufacturers. Generic drugs help create a more resilient healthcare system because of their reduced prices and the increased competition they encourage.