The Role of Motivation in the effectiveness of Employee Retention Strategies: A Study on Private Universities

Abstract

Employee retention has become a significant concern in private universities where competition for skilled faculty and staff is intense. Motivation plays a critical role in shaping employees’ decisions to remain within an organization. This study investigates the role of motivation in the effectiveness of employee retention strategies adopted by private universities. Using a structured questionnaire of 10 items, data were collected from 120 employees across selected private universities. The study employed descriptive statistics, correlation, and regression analysis to examine the relationship between motivation and employee retention. Findings reveal that motivational factors such as recognition, job security, growth opportunities, and alignment with organizational goals strongly influence employee retention. The study concludes that employee motivation is a determinant of effective retention strategies and recommends that universities design comprehensive motivational frameworks to reduce turnover and improve long-term commitment.