A Study on Hybrid Vehicles from Dealer’s Perceptions in Bangalore city

Abstract

This research delves into the perceptions of automotive dealers regarding hybrid vehicles in India. With the Indian automotive market undergoing significant transformations due to environmental concerns and technological advancements, understanding dealer perspectives becomes crucial. The study employs a mixed-methods approach, combining quantitative surveys and qualitative interviews, to assess factors influencing dealer attitudes towards hybrid vehicles. Findings indicate that while dealers acknowledge the environmental benefits and government incentives associated with hybrids, challenges such as consumer awareness, infrastructure limitations, and higher upfront costs persist. The paper concludes with strategic recommendations to enhance hybrid vehicle adoption through dealer engagement and policy support.