Consumer Behavior Analysis Using AI and Big Data

Abstract

The digital revolution has transformed consumer markets, leading to unprecedented volumes of structured and unstructured data generation. Understanding consumer behavior is no longer limited to surveys and traditional econometric models; instead, Artificial Intelligence (AI) and Big Data analytics have emerged as powerful tools to capture, process, and interpret consumer patterns. This study provides a comprehensive deep dive into how AI techniques, such as machine learning, natural language processing, and deep learning, when integrated with Big Data frameworks, can revolutionize consumer behavior analysis. This study highlights applications in personalized marketing, dynamic pricing, predictive analytics, and customer segmentation while addressing ethical concerns, data privacy challenges, and future prospects of consumer behavior research in the AI era. Keywords: Artificial Intelligence (AI), big data, consumer behavior, predictive analytics, personalization, sentiment analysis, customer segmentation.