A Study on Personal Finance among Gen-Z Special Reference to Undergradute Students of Maris Stella College, Vijayawada

Abstract

Making smart financial decisions and proper money management is not only a good habit to learn but it also contributes to future financial success. Since Gen Z are considered as the backbone of anycountry,to equip themselves with financial knowledge is essential for the well-being of the nation. While the need is predominant in developing country like India, there have been no evident research on the factors influencing. This study aims to fill this gap by exploring various factors that influence money-management behaviour of Gen-Z in Vijayawada, one of the fast-developing cities in the country. This study has deepened the authors’understanding of how the Gen-Z respond to the factors relating to their money-management behaviour. Primary data was generated using a questionnaire as the research instrument.The findings from this study will be useful for financial institutions, educational institutions, parents and those who have a keen interest in encouraging healthy money-management behaviour in Gen-Z. Overall community as a whole will benefited with the present analysis and conclusions.