Values-Driven Investment Choices By Gen Z For Spirituality And Security

Abstract

This research delves into the convergence of Gen Z's spiritual values and financial security in investment behavior. Being the first generation to be born digitally native, Gen Z is reshaping conventional norms not just in lifestyle and work but also the way they merge personal values and financial behavior. Ever more, spirituality, mindfulness, and seeking purpose are impacting this group's investment decisions, with an increased interest in ethical, sustainable, and impact-oriented financial products. Meanwhile, fears of economic volatility, global warming, and job insecurity inform Gen Z's need for economic security and risk-averse management. This article examines how these twin priorities spiritual alignment and financial security exist together, sometimes intersect, and finally influence Gen Z's investment choices. Shows there is significant association, having prayed to God and making a purchase in different age group. Also significant difference is found in chose the investment which feels secure for money purchase in different age groups.