The Impact of Artificial Intelligence on Business Strategy and Decision-Making Processes

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Gonesh Chandra Saha, Reshmi Menon, M Sudha Paulin, Santosh Yerasuri, Hasi Saha, Padam Dongol

Abstract

This research paper explores the impact of artificial intelligence (AI) on business strategy and decision-making processes. Artificial intelligence refers to the development of computer systems that can perform tasks that typically require human intelligence, such as speech recognition, problem-solving, and learning. As AI technologies continue to advance rapidly, organizations are increasingly integrating AI into their business strategies to gain a competitive advantage. The study examines the integration of AI into business strategies and its effects on decision-making processes. Additionally, it investigates the potential benefits and challenges associated with the adoption of AI in business contexts. Through a comprehensive literature review and analysis, this research provides insights into the current state of AI implementation in businesses. The findings indicate that AI has the potential to revolutionize business strategies and decision-making processes by enhancing efficiency, effectiveness, and innovation. However, challenges related to ethical considerations, data privacy, and the need for human oversight must be addressed to ensure responsible and effective AI adoption. The study concludes with recommendations for organizations to effectively leverage AI in their business strategies and decision-making processes. Understanding the impact of AI on business strategy and decision-making empowers organizations to harness the transformative potential of AI and navigate the dynamic and complex business landscape.

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How to Cite
Gonesh Chandra Saha, Reshmi Menon, M Sudha Paulin, Santosh Yerasuri, Hasi Saha, Padam Dongol. (2023). The Impact of Artificial Intelligence on Business Strategy and Decision-Making Processes. European Economic Letters (EEL), 13(3), 926–934. https://doi.org/10.52783/eel.v13i3.386
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