Sustainable Supply Chain Practices In Uttarakhand’S MSME Sector: Challenges And Opportunities

Abstract

This study investigates the adoption, challenges, and opportunities of Sustainable Supply Chain Management (SSCM) practices among Micro, Small, and Medium Enterprises (MSMEs) in Uttarakhand, India. Based on survey responses from 50 MSME units across plains and hill districts, the research reveals an average SSCM adoption score of 2.78 out of 5, indicating moderate engagement with sustainability principles. Plains-based firms (mean = 3.20) outperform hill-based enterprises (mean = 2.32) due to better infrastructure and access to policy incentives. Key barriers include high implementation cost (mean = 4.4), lack of technical knowledge (4.1), and weak logistics (3.9). However, 68% of firms reported enhanced brand image and 60% improved customer satisfaction after adopting green practices. Regression results confirm that policy awareness and environmental consciousness significantly influence SSCM adoption. The study concludes that targeted policy incentives, digitalization, and capacity building can accelerate the MSME sector’s transition toward sustainable and low-carbon supply chains.