A Study On Customer Perception In Grocery Apps In Delhi NCR

Abstract

The widespread adoption of digital platforms has revolutionized the retail industry in India, with grocery delivery apps as a major platform for consumer expenditure. The current study investigates customer attitude towards grocery apps in the Delhi NCR, a descriptive study based on 584 responses collected from grocery app users in Delhi NCR, supplemented with secondary information from industry reports and academic studies. SPSS is used for data analysis. Result shows that Dependent Variable: Actual Use is dependent on the Predictors and Constant), Ease of Use, Perceived Usefulness and, Behavioural Intent of customers.  Limitation of the study is cross sectional data, long term study may vary the results. Future scope is to study on more demographics.