The Ethical Implications Of Ai In E-Commerce: Consumer Data, Transparency, And Algorithmic Bias

Abstract

The integration of artificial intelligence (ai) in e-commerce has revolutionized online retail through personalized recommendations, dynamic pricing, and automated customer service. However, this technological advancement raises critical ethical concerns regarding consumer data privacy, transparency in algorithmic decision-making, and systemic bias. This paper examines the ethical challenges posed by ai systems in e-commerce, analyzes their impact on consumers and businesses, and proposes frameworks for responsible ai implementation. Through examination of current practices, regulatory approaches, and case studies, we demonstrate that while ai offers substantial benefits to e-commerce, its deployment requires careful consideration of ethical principles to protect consumer rights and promote fairness.