“The Impact of Digitalization and Artificial Intelligence on Investment Behavior Across Generations in India”

Abstract

This conceptual review explores the investment pattern in India and generation-wise. It is a way to see into what occurs when all the behavioural finance principles crash into a convergence of digital and AI led ecosystems considering various generations of Indians. The eight separate generational cohorts from Baby Boomers to Gen Z, which are receiving attention and study, and emerging financial tools driven by AI in form of robo-advisors and their acceptance in the Indian market in lieu of changing behavioural biases, are also examined. As for another of its central themes, the paper tackles the significant regulatory implications created by the pervasive application of AI in finance. It deals with data privacy issues, algorithmic bias, corporate ethics, and consumer protection. This review thus contextualizes a significant gap in existing literature by providing a more systematic framework to examine the complex interaction of generational traits, behavioural biases, and digital/AI-driven financial platforms that together influence investment decisions in India. Insights from this will benefit both academic fraternity and practical financial planning.