Investors Preferences in Various Investment Avenues Post Covid 19

Abstract

This research study deals with the behaviour of the investor to identify the better investment avenues available in India after impact of covid 19. For an investors Investment Strategy is a plan which helps an investors to choose most suitable investment option with minimum risk to achieve their financial goal within some time period. Doing an Investment helps investors to increase their individual wealth and it also helps to overall growth of economy. The process of investments helps various companies to raise their capital through financial market. Some types of investments provides many benefits to the investors, corporate as well as society also. Indian investors are very well known about the concept of risk and return in their investment also these investors always follows “Prevention is better than Cure” i.e. they expect more income with minimum risk.