Consumers’ Perception towards Online Shopping during COVID-19 Pandemic: A Study of Rohtak District

Abstract

The concept of social distancing has gained the importance globally as a preventive measure against COVID-19. E-banking, mobile banking and facilities such as unique payment transfer (UPI) have supported digitization of the economy. Online Shopping has become one of the most preferred platforms for shopping under the conditions of pandemic. The present study attempted to analyze the perception of consumers towards online shopping during COVID-19 pandemic. For the purpose of study, the data were collected via questionnaire from the respondents of Rohtak District. It is found out through the study that consumers did online shopping because of time-saving and availability of variety of products but during COVID-19 majority of the respondents felt safety issues, receiving of duplicate products, problems in exchanging the products and delay delivery etc. It is suggested that efforts should be made to bring awareness regarding online payment while buying and security should be maintained.