Social Media integration on College Website for improving website traffic and brand recall

Abstract

Higher education institutions have a big role for social media. Your visitors can interact with your content more readily thanks to social media integration. Integrating social media into your website will help improve your SEO, as search engines will see your content as more valuable and relevant to users. They let customers share educational services that they want to earmark for the future or recommend to their contacts. Thus, the present study deals with the importance of the integration of social media into websites for improving web traffic and brand recall.