Factors Affecting Buying Behavior towards Smart Phones among Consumers in Online Shopping Scenario and Its Impact on Indian Economy

Abstract

There has been a recent uptick in studies looking at how consumers use their smartphones for shopping and other reasons. In particular, the smartphone industry's customer behaviour, from adoption motivation through post-usage behaviour, has become an important topic of study in the marketing discipline. The smartphone market in India is expanding at a rapid rate, and the country's economy is one of the fastest-growing in the world.” Smartphones have become integral components of our daily life. People's discretionary incomes are growing, and they have changed how they spend their money and what they hope to achieve. One of the most fundamental problems in consumer behaviour is the way shoppers create, modify, and employ their own decision-making approaches. Consumer behaviour patterns that precede, determine, and follow the choice process for the purchase of need-satisfying items, ideas, or services is one definition of consumer decision making. Research on consumer choice behaviour has been a hot topic for decades. Research on the decision-making process has historically focused on the buying process.Marketing relies heavily on an understanding of consumer behaviour. If the goal of marketing is to "satisfy customers at a profit," then it stands to reason that both the theoretical underpinnings and the empirical manifestations of the consumer decision-making process are of paramount importance to the marketing man, whether he is an academic or a professional. Therefore, this study explores factors affecting buying behavior towards smart phones among consumers in online shopping scenario.