Auto Drivers’ Preferences towards leading Ride Hailing Companies in Bangalore

Abstract

This research article explores the preferences of auto drivers in Bangalore towards leading ride-hailing companies, focusing on the factors that influence their engagement and satisfaction. Through a descriptive research approach and sample survey of 200 auto drivers, the study identifies that overall satisfaction, financial incentives, and company policies significantly impact driver preferences. The findings emphasize the need for ride-hailing companies to improve the overall experience, convenience, and financial incentives to enhance driver preferences. Additionally, policymakers should implement supportive regulations and policies. These insights contribute to attracting and retaining drivers, ensuring a thriving ride-hailing ecosystem in Bangalore.