Impact of Product Variety on Retailers Perception Towards Ready- Mix Flours

Abstract

A human being's basic requirement is food. It is essential for both wholesome development and consistent function of the body's organs. In the past, individuals produced all of their own food and food-related goods through farming. The gap between people and agriculture is getting wider in the digital age. Therefore, people are turning to shops to buy their food. These merchants are bridging the gap between urban life and agricultural pursuits. In order to reach consumers, it is vital to understand how retailers feel about food goods. This is why the study was done in order to ascertain how retailers felt about food products made with ready-to-mix flour and the impact caused by the availability of product variety. Using a standardised questionnaire, the data was gathered from 175 stores. The result reveals that the merchants are happy with the brand of ready-mix flour products they are working with and place a premium on the flour's quality, flavour, and affordable pricing.