“An Empirical Study of Effectiveness of Brand Identity over Customer Delight”

Abstract

This study was made to see how brand loyalty relates to consumer satisfaction. A portion of Mysore city is where the study is being undertaken. 88 participants were chosen. Respondent responses are gathered via a questionnaire. Following data research, we deduce that brand differentiation, rather than brand performance, brand image, or brand availability, is what drives brand loyalty. It is not easy to understand how brand loyalty and customer satisfaction are related.