Employer Branding and Decision-Making Process of Final Year Engineering Students Towards IT Companies in Hyderabad City

Abstract

The current study is based on the preferred attributes of employer branding and their influence on engineers (B. Tech graduates) from various branches' decision-making processes. Employer branding attributes are the focus of this study, which aims to fill the void by providing a scale. Two studies were conducted to test the scale for employer brand attributes. The reliability rest, the confirmatory factor analysis (CFA), and the Chi-square test were used to collect data from 518 B. Tech. students in Hyderabad who studied Computer science, Electronics, Electrical, Civil and Mechanical engineering, among other majors. Results show that the two boss brand ascribes employer stability and incidental advantages highest affect the decision-making process of the students. The students of five selected engineering disciplines who participated in the current study offer a practical approach to selecting an employer.