Impact of Digital Marketing on the Indian Economy

Abstract

The rapid advancement of digital technology has triggered a paradigm shift in the way businesses engage with consumers and promote their products or services. This transformation, known as digital marketing, has had a profound impact on various aspects of the Indian economy. This paper delves into the multifaceted influence of digital marketing on the Indian economy, exploring its role in job creation, market expansion, changing consumer behaviour, and the growth of small and medium-sized enterprises (SMEs). By analysing statistical data, case studies, and expert opinions, this paper provides a comprehensive analysis of the dynamic relationship between digital marketing and the Indian economy.