A Study on Functional Building Blocks of social media –A Bibliometric analysis

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Najma Khatoon, Dr. Farah Choudhary

Abstract

Social media (SM) platforms for two-way communication have undoubtedly been made available to consumers thanks to the internet, this was not feasible utilising conventional media. The purpose of this investigation is to examine recent developments in the field of SM functioning research by synthesising the existing literature and identifying potential future directions. This research gives a comprehensive overview of 24 worldwide research publications on SM functioning released between 2016 and 202. Years, nations, concepts utilised, models or variables found, study techniques, outcomes, and recommendations are all categorised. Results show that the seven components of functionality assist us in comprehending how users utilise SM for satisfaction & to what extent SM may impact users. It also emphasises that SM are only tools or conduit for conversation, & its effectiveness depends entirely on its users.

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How to Cite
Najma Khatoon, Dr. Farah Choudhary. (2023). A Study on Functional Building Blocks of social media –A Bibliometric analysis. European Economic Letters (EEL), 13(4), 1–8. Retrieved from https://www.eelet.org.uk/index.php/journal/article/view/476
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