Blockchain The Antecedent of CSR In the Post Pandemic Era: Glimpses from The Tourism Industry

Abstract

The introduction of newer technologies has changed the functionality of corporate social responsibility (CSR). The CSR and the ethical codes are witnessing considerable transformation. The advent of technologies has enabled the companies to save resources as well as comply with the CSR norms. Blockchain technologies help to eliminate arbitrariness and support ethical evaluation process. Present research provides for an understanding of blockchain technology towards CSR compliances in the tourism sector. Webjet Limited Rezchain in the hotel distribution industry, The Known Traveller Digital Identity System- KTDIS, TravelChain, Maintenance, Repair, and Overhaul (MRO) blockchain, TUI (Tourism Union International) Bed- Swap, and LIF-Token by Winding Tree are the six cases that have been explored in this study. These companies are pioneer in utilizing the Blockchain technology in the tourism domain in the post pandemic times. The documentary analysis reveals the importance of blockchain in the CSR domain indicating its importance in the areas like traceability, decentralization, transparency, preventing corruption, reducing bureaucracy, and avoiding power concentration.