Customer Perceptions towards Tertiary Packaging Issues Based on Demography

Abstract

The e-retail industry has been expanding quickly, and in the future, it will dominate the retail industry. In every region of the world, it is replacing the conventional brick and mortar retail industry. Customers find this type of business to be more comfortable due to a number of characteristics. The e-retailers also adapt very well to the shifting needs of the customer. But how will they handle this as competition among the e-retailers grows? To draw in customers, they turn to greater marketing, which pushes certain other sectors to the back burner. One of the most crucial steps in the e-retail process is the Tertiary packing. The paper examines the effect it has on consumer preference for the online shop in terms of intention to make another purchase. and loyalty. The results of this study will help the e-retailers find out how customer perceptions towards packaging issues differ with demography.