The Gamified Effect: A Study of the Role of Gamification as a Training Method and the Mediation Influence of Green Organization Culture in Increasing Organizational Environmental Citizenship

Abstract

Concern for the environment is becoming an integral component of a company's human resource management strategy, particularly when it comes to enhancing employee conduct on the job. As a result, the organisational citizenship behaviour towards the environment (OCBE) is attracting a growing number of management specialists. However, there are research gaps in published studies concerning the relationships between gamification training style, organisational culture, and OCBE, especially in Indian organisations. This study aims to evaluate the effects of green practises on OCBE and the mediating function of green organisational culture in connection to the effect of gamification training on OCBE. To evaluate these connections, a survey-based quantitative method is created and implemented. PLS-SEM 3.0 is utilised to analyse the data. The statistics suggest that gamification training has no direct influence on OCBE. Through the mediation of an organization's Green culture, gamification training has a good effect on OCBE. Our study finishes with a discussion of research limitations, suggestions for future research, and implications for Indian organisation techniques targeted at fostering voluntary eco-behavior among employees.