Customers’ Perception Towards Retail Banking Services on Select Public and Private Sector Banks in Visakhapatnam

Abstract

Banking industry includes a number of businesses such as corporate, investment banking, wealth management, capital market etc. Retail banking, also known as consumer banking or personal banking, is banking that provides financial services to individual consumers rather than businesses. Retail banking industry includes deposit products, residential mortgage loans, credit cards, auto finance, personal loans, consumer durable loans, loan against equity shares, bill payment services etc. These retail products provide an opportunity for banks to diversify the asset portfolio with high profitability and relatively low Nonperforming Assets. The data and information for the study was collected from primary as well as secondary sources.