Impact Of Job Enrichment on Work Motivation of Non-Teaching Staff in Private Higher Education Institutions of Punjab
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Abstract
This research study investigates the relationship between job enrichment, work motivation, and employee retention among non-teaching staff in private higher education institutions of Punjab. The research model is based on the Job Characteristics Theory, positing that job enrichment positively influences work motivation, leading to higher employee retention rates. A questionnaire survey is conducted to collect data from 150 participants, and Smart PLS4 is used for data analysis. The findings reveal significant positive associations between job enrichment, work motivation, and employee retention. The study provides practical implications for organizations to design effective job enrichment strategies, fostering a committed and satisfied workforce.