Marketing And Company Reputation: The Best Strategies to Use
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Abstract
This research paper examines the vital relationship between marketing strategies and company reputation. In today's highly competitive business landscape, maintaining a positive reputation is essential for companies to differentiate themselves and gain a competitive edge. A strong reputation can influence consumer behavior, enhance brand loyalty, and lead to sustainable growth. This study employs a quantitative research design, utilizing a questionnaire survey to collect data from 200 respondents. The research explores the impact of various marketing strategies, such as Corporate Social Responsibility (CSR) initiatives, branding, customer experience, and online presence, on company reputation. The findings reveal that Marketing Strategy C has the most significant positive influence on reputation. Additionally, the study identifies four underlying factors affecting company reputation: CSR, Branding, Customer Experience, and Online Presence. While age and gender showed no significant correlation with reputation, income level appeared to influence perceptions. This research provides actionable insights for marketers seeking to develop effective reputation-focused marketing strategies. By leveraging the identified best practices, companies can strengthen their brand image, foster customer trust, and maintain a positive standing in the marketplace.