Use Of Image Recognition Technology in Generating Reports from Kirana Stores in India for FMCG Companies
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Abstract
Kirana stores in India stock various products of different brands and varieties, and are the first point of purchase for most Indian Households. It is an important channel for all FMCG companies and they endeavor to be present in these stores. It becomes important for FMCG companies to ensure their products are both available and visible in the store to the consumer to be able to buy them with ease. As a practice, it has become important for them to regularly audit and maintain inventory reports in order to ensure the distribution can sell to the retailer and the customers can get access to products preferred by them without any delay. In order to address these concerns, there has been growing interest in the adoption of image recognition technology in the identification and classification of products which currently has been done in large stores. The prior studies, however, have either suggested for or against adoption. The current study suggests the adoption of technology under a machine-based product recognition system is used to collect data regarding the availability of different products. The current study focuses on two distinct brand windows having products of the same FMCG which should be gradually expanded to include products from different brands and such classification would reduce the problem of ineffectiveness of current audit reports