A Study on Saving Behaviour in Chennai

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Sankararaman G, Suresh S, Kalyan Vg, Krithiga Sree Ts, Hiren M Davey

Abstract

This study looks into saving behaviour and the preferences of investors in Chennai, India, with a particular emphasis on the decision between bank deposits and mutual funds. The purpose this study's goal is to comprehend the factors that influence investors' choices of investments and their preferences for these two well-liked investment options.


A structured questionnaire is employed in the quantitative research approach of the study to collecting information from a sample of Chennai-based investors. And questionnaire asks questions about the demographics of the investors, their investment goals, their risk tolerance, their familiarity with mutual funds and bank deposits, and the variables influencing their investment preferences.


The results of this study will shed important light on Chennai investors' investment preferences and behaviour, revealing the factors that influence mutual fund selection.

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How to Cite
Sankararaman G, Suresh S, Kalyan Vg, Krithiga Sree Ts, Hiren M Davey. (2023). A Study on Saving Behaviour in Chennai. European Economic Letters (EEL), 13(4), 415–423. Retrieved from https://www.eelet.org.uk/index.php/journal/article/view/613
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