A Study on the Role of Social Media Marketing on Organisational Development
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Abstract
In the digital age, social media has emerged as a powerful platform that significantly influences various aspects of business operations, including marketing strategies and organizational development. This paper aims to explore the multifaceted role of social media marketing in fostering organizational development. By leveraging a combination of academic literature, case studies and industry insights, the research delves into the ways in which social media marketing contributes to enhancing an organization's growth, reputation and overall success. The concept of organizational development, highlighting its encompassing nature, which includes aspects such as strategic planning, employee engagement, customer relationship management and innovation. The effective social media strategies can enhance customer relationship management through real-time interactions, personalized communication and timely issue resolution. It underscores the importance of strategic planning, monitoring and adaptation to mitigate these challenges effectively.