Collaboration Between It and Business Stakeholders in Product Management
Main Article Content
Abstract
Background
Collaboration between IT and business stakeholders is essential in product management. It brings together technical expertise and business insights to align product development with market needs, ensuring the success of products in the dynamic and competitive business landscape. Product management is a comprehensive discipline that covers the entire lifespan of a product. It involves understanding customer needs, conducting market research, and translating insights into actionable strategies. Product managers collaborate with various teams to ensure successful development and delivery of products. Their responsibilities include defining product vision, conducting competitive analysis, prioritizing features, and managing the product lifecycle. Staying informed about customer feedback, market trends, and technology advancements is crucial in making informed decisions.
Purpose
This research study aims to examine the collaboration between IT and business stakeholders in product management during digital marketing and advertisement.
Methodology
The positivism research philosophy is adopted, emphasizing scientific methods and empirical evidence. A descriptive research design has provided a comprehensive understanding of the current state of collaboration. The deductive research approach has helped in removing unnecessary information by focusing on topic relevance data analysis. Secondary data analysis has been used for data collection, using existing literature and sources. Qualitative techniques has been used for data analysis.
Findings and discussion
Collaboration between IT and business stakeholders is critical in product management. It ensures alignment between technical capabilities and business goals, leading to the development of successful products. Effective collaboration enhances communication, fosters innovation, and enables the integration of technology into business strategies, resulting in improved product outcomes and customer satisfaction.
Conclusion
It can be said that collaboration between IT and business stakeholders is a key factor in successful product management. It facilitates the alignment of technical expertise and business objectives, leading to the development of innovative and market-driven products. Working together, organizations can optimize product outcomes, enhance customer satisfaction, and achieve business growth.