Exploring the Role of Social Media Marketing in E-Commerce Success

Abstract

This study investigates the critical role social media marketing plays in the success of e-commerce businesses. The rapid evolution of digital marketing technologies and the surge of online shopping have transformed traditional business models, making e-commerce an essential platform for commercial success. The research identifies key social media marketing strategies, their efficacy, and the ways they influence e-commerce growth. The paper primarily focuses on significant social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and Snapchat, and how leveraging their unique attributes contribute to e-commerce business growth. The research was conducted using a mixed-methods approach, combining both quantitative and qualitative data, including surveys, interviews, and case studies from successful e-commerce businesses.