Understanding Parents' decision Process in Selecting K-12 Schools for their Children in India

Abstract

There is an increased demand for international schools in India as it provides a global perspective by incorporating international standards and best practices of teaching and learning. These schools have international recognition across the world and their focus is more on the holistic development of students and their linguistic skills to prepare students for higher education by supporting them with career Counselling Guidance & University Placements platform. With this, parents must select the right international school as it directly impacts their child’s education journey and future opportunities. This article investigates the parents’ decision-making process journey and crucial factors that guide their choices for finalizing the K-12 school.