A Study on the Various Factors Affecting the Decision of Adopting E Banking Services

Abstract

The global corona virus pandemic has affected the economies around the world. Precautionary measures imposed in various forms, such as lockdowns, have resulted in changes in consumer behaviour across all industries, including retail banking. Due to the corona crisis, a lot of consumer started preferring digital banking services over traditional mode. The study attempts to investigate the factors majorly affecting these changes in consumer intention towards e-banking.The research examines 11 factors given by various studies, which generally affect e-banking services adoption by consumers.The factors usedare government support (GS), perceived external pressure (PEP), prior knowledge of IT (PKIT), perceived lack of alternatives (PLA), perceived punishable infractions (PPI), perceived behavioural control (PBC), perceived risk (PR), perceived usefulness (PU), risk taking propensity (RTP),perceived ease of use (PEoU) and subjective norm (SN).