Ranking of Attributes for Commercial Banks Using Multi Criteria Decision Making

Abstract

The North Eastern Region of India, primarily mountainous and covered with deep forest, is lagging in financial integration due to the low potential of bank credit. In this region, there are a minimal number of commercial banks relative to other parts of India. Therefore, the significance of Regional Rural Banks (RRBs) increases. Thus, it becomes essential to evaluate the performance of these RRBs. This paper focuses on the AHP-MCDM methodology for the empirical ranking using the factors, i.e., finance, non-finance & customers that influence the demand for credit as well. This work focuses on ranking 5 North Eastern Regional Rural Banks using the MCDM- AHP method.