A Study on Customer Perception Towards Online Ticket Reservation with Special Reference to Land Transport System in Tamilnadu Region

Abstract

Global travel and tourism businesses are seeing growth because of e-commerce, which has taken the world by storm recently. The tourism industry would not be at all left behind as the Internet boom grew. Organisations involved in the tourism industry and online businesses are collaborating to take advantage of this market. Online ticket reservations are an example of the technology infrastructure needed to exchange data and make electronic purchases of goods or services. Yet it has a long-standing relationship with how people make purchases. This article presents the findings of study that investigated into customers' perceptions of online ticket reservations, often known as "e-ticketing and the reasons why some individuals choose to utilize them while others continue to use more conventional methods to meet their needs. Through convenient sampling, primary data is gathered utilizing online questionnaires distributed to the Tamil Nadu populace focusing on land transport system which is road and railways. Additionally, factors like transport services offered are looked at to gauge client satisfaction and personal factors were taken as predictor variable.   Data analysis is done using SPSS 20. by employing frequency distribution, factor analysis, ANOVA and regression analysis.    The study also identified a link between the factors that influence online consumer behaviour. The findings of this study provided a fully integrated approach that policymakers and transport organizations may use to comprehend the dynamic linkages between consumer perception and online ticket reservation behaviour.