Content Analysis of Online Patient Support Groups: Netnographic Approach

Abstract

The concept of online communities lacks a clear and universally accepted definition in academic literature. Despite several efforts to characterize this phenomenon, one notable attempt by Rheingold describes virtual communities as social groups that develop on the internet through sustained public discussions, fostering significant human connections and forming networks of relationships in the digital realm (Rheingold, 2000). In the context of online communities, it's important to recognize that communication occurs through electronic means, without being constrained by specific locations or time zones. Additionally, these communities typically welcome new members, allowing them to sign up at no cost. Engaging in these activities provides individuals with a deeper understanding of their health conditions and the chance to establish connections with others facing similar circumstances (Meier et al., 2007; Lobchuk et al., 2015). Numerous online health communities exist, each with its distinct objectives and purposes (Van Eenbergen  et al., 2017).