A Study on The Impact of New Technology on Digital Advertising

Abstract

There is no doubt that technology has changed how people get, think about, and respond to information worldwide. New ways for people to interact with businesses and products are coming to light thanks to the Internet and new technologies that make it easy for people to get to many different portals quickly and easily. Many experts and people think that the information age has changed advertising because of new technology. Advertising's role has changed over time. The paper is about learning about new things that have changed advertising in the modern world. The paper also talks about how technology has changed the way people think about advertising. People talk about advertising and the role of technology when they talk about it. We know that new advertising ideas have changed the look of 21st-century advertising techniques. Now that advertising is mostly based on technology, a new type of advertising called digital advertising has come into existence. The main focus is on advertising through digital media devices like phones and computers in digital advertising.