Critical Analysis on Marketing Strategies for the Development of Indian Tourism Industry

Abstract

The tourism industry has emerged as the largest and fastest growing commercial segment globally, contributing to global economic growth and development. Traditionally, Europe and the United States have remained tourism markets, new emerging economies. The number of international tourists to India is expected to see extraordinary growth in the coming decade. Being a major driver of growth in the Indian services sector, it is only capable of absorbing millions of foreign tourist arrivals and foreign exchange earnings of around Rs 1200.83 billion in the year 2022 (Source: India Brand Equity Foundation), although FTAs ​​in India It accounts for 0.68% of international tourist arrivals in the entire world and 1.71% of total international tourism receipts which is very insignificant in contrast to USA, France etc. (Source: India Tourism Statistics Glimpse, 2021). The objective of this research is to discuss marketing strategies including development of tourism infrastructure and try to suggest solutions to increase foreign tourist arrivals.