Exploring the Transformative Journey of E-Commerce in Digital India: Past, Present, and Future Trends in E-Grocery and E-Tail

Abstract

Electronic commerce, sometimes known as e-commerce, has now become a household issue for all of us. The Indian e-commerce industry has expanded dramatically, from a purely marketing platform to one-click purchasing and selling. The purpose of this article is to identify and analyse the characteristics responsible for the e-commerce boom in India, as well as to suggest strategies for accelerating the growth of e-commerce businesses. We study historical trends and give evidence of how the Indian e-commerce sector is set for fast growth. Through a study of the literature, we identify emerging markets, trends, and the influence of the industry. According to the research, the emphasis has been primarily on the demand side of the E-Commerce industry - to generate demand. With significant progress in that direction, we believe it is time to focus on interventions/support for the sector's supply side. Policymakers have been recommended to adopt a range of actions to boost the sector's growth based on historical trends.