A Study Focuses on the Satisfaction of Policyholders Towards the Economic Growth of Life Insurance Corporation

Abstract

India, primarily an agrarian nation, faces a situation where the earnings of a considerable portion of its populace are insufficient to sustain their livelihoods, thereby impeding their ability to invest in savings. These individuals prioritize meeting their basic needs such as food, healthcare, and education over saving for the future. The majority of investors are primarily motivated by the desire to obtain tax benefits, often lacking adequate understanding of the importance of insurance. The current research explores the satisfaction of policyholders towards the economic growth of the Life Insurance Corporation in Salem City. Data were gathered and scrutinized in alignment with the study's objectives. The primary data were obtained from participants through a thoughtfully constructed questionnaire. The study employed a convenient sampling method, involving 200 respondents. The findings underscore that various factors such as gender, age, educational attainment, occupation, marital status, monthly income, family size, and family structure significantly influence the economic growth of policyholders.