The Effect of Opportunity Recognition, Innovativeness, and Creativity toward Entrepreneurial Intention of University Student

Abstract

The study aims to identify the relationship of opportunity recognition, innovativeness, and creativity toward entrepreneurial intention of university Student. The study conducted in quantitative manner. The data was collected using an online questionnaire toward university student in management in Surabaya. The data was analyzed using multiple regression analysis using SPSS25. A total of 218 respondents participated in this research. The research found that partially opportunity recognition, innovativeness, and creativity have significant effect toward entrepreneurial intention. The research also discovers that opportunity recognition, innovativeness, and creativity simultaneously have significant effect toward entrepreneurial intention.